Our client is seeking a Marketing Analyst to deliver in-depth analysis of marketing activities, with a particular emphasis on social media performance. Reporting directly to the Acquisition Director, this role is central to driving data-informed decisions for the company's iGaming marketing strategies and initiatives.

Key Responsibilities:

Campaign Analysis

• Perform comprehensive analysis of marketing campaigns across all channels, with a strong focus on social media.
• Monitor and evaluate campaign metrics, delivering actionable insights to enhance performance.
• Prepare and present detailed analytical reports to stakeholders.
• Conduct competitor analysis to identify market trends and opportunities.
• Analyze budget allocation and spending patterns, recommending optimizations.
• Track performance across paid, organic, and influencer marketing campaigns.
• Utilize data visualization tools to create detailed performance reports.

Presentation & Communication

• Craft clear, concise reports that translate complex data into actionable strategies.
• Present compelling narratives using data storytelling techniques.

Skills and Experience Required:

• Proven experience in marketing analytics, with a preference for candidates with iGaming industry exposure.
• Advanced proficiency in Tableau, Excel, Power BI, and Google Suite.
• A bachelor’s degree in Business, Marketing, or a relevant Data Analytics certification.
• Expertise in ensuring data accuracy, integrity, and quality.
• Strong data visualization and presentation skills.
• Familiarity with project management tools like Jira and Confluence.
• Professional fluency in written and spoken English.
• Experience analyzing multi-language campaigns is advantageous.
• Exceptional attention to detail and the ability to work independently.