A results-driven and detail-oriented PPC Specialist is sought to join a dynamic team, responsible for managing and optimizing paid search campaigns to drive traffic and maximize ROI. This role is ideal for a digital marketing professional with a strong analytical mindset, a passion for data-driven decision-making, and a desire to take on exciting challenges.

Role Responsibilities

Reporting to the Head of Advertising, the PPC Specialist will:

• Plan and execute campaigns across various paid digital marketing platforms, including but not limited to Google, Meta, and Programmatic, for multiple brands.
• Develop PPC strategies and projections to achieve yearly KPIs and targets.
• Monitor key performance metrics across tested platforms to inform data-driven decisions.
• Provide recommendations on scaling, pausing, or iterating test results to optimize efficiency and budget allocation.
• Utilize first-party and third-party data to enhance audience targeting, bidding strategies, and creative performance.
• Prepare performance and insight reports, analyzing results against business KPIs to evaluate ROI.
• Create engaging content that drives performance and innovation.
• Collaborate with designers, agencies, and stakeholders to produce creative briefs that maximize campaign effectiveness.
• Engage with media publishers, external agencies, and freelancers to support campaign execution.
• Conduct keyword research and competitive analysis.
• Test and evaluate new PPC channels and platforms to identify growth opportunities.
• Stay updated with emerging algorithm changes and new advertising technologies, including AI, to refine testing methodologies.
• Support the preparation and go-to-market strategies for new brands.
• Assist team members in planning and executing multiple projects within agreed timelines.

Skills & Experience

• A minimum of 3 years’ experience in PPC marketing, ideally within the iGaming industry (experience in multiple markets is advantageous).
• Proficiency in managing campaigns across various paid digital marketing platforms, including Google, Meta, Telegram, and Programmatic.
• Strong understanding of different digital platforms, buying models (CPC, CPM, CPA), and performance metrics (ROI, ROAS, Conversion Rate).
• Knowledge of third-party tracking solutions, attribution models, and postback integration.
• Commercial acumen with the ability to analyze and interpret data-driven insights.
• Proficiency in Google Analytics and reporting tools such as Tableau.
• Advanced Excel skills.
• Self-motivated, results-focused, with a positive attitude and eagerness to learn.
• Excellent verbal and written communication skills.
• Fluency in English.
• Ability to work effectively both independently and within a team.