Marketing Acquisition Specialist

A highly motivated and strategic Marketing Acquisition Specialist is sought to join a growing team. This role is responsible for developing and executing acquisition strategies to drive customer growth and enhance brand presence. The ideal candidate will have a passion for data-driven marketing, a strong understanding of customer acquisition channels, and a results-oriented mindset.

Role Responsibilities

The Marketing Acquisition Specialist will:

Collaborate with the UX team to conduct user interviews and surveys for data-driven user flow optimization.
Analyze user behavior and feedback to identify areas for improvement.
Work closely with the Onboarding Manager to design onboarding experiences that resonate with users.
Participate in regular alignment meetings with branding, SEO, and site teams to coordinate next steps.
Report findings to the Onboarding Manager and recommend actionable changes based on user data.
Assist in planning, executing, and monitoring marketing campaigns across various channels.
Conduct market research to understand user preferences, behaviors, and trends in the iGaming industry.
Stay updated with industry developments and competitor activities to inform acquisition strategies.
Prepare regular reports on campaign performance, user acquisition metrics, and other relevant data.
Present findings and recommendations to the Onboarding Manager.
Provide insights and data to improve the onboarding process and reduce churn rates.
Monitor retention and reactivation efforts for existing customers.
Identify patterns in customer life cycles and potential drop-off points.
Liaise with the Customer Interaction team to address user feedback and enhance the onboarding experience.

Skills & Experience

Strong analytical skills with the ability to interpret data and make data-driven decisions.
Understanding of key performance indicators (KPIs) such as conversion rates, new registered customers (NRCs), new deposit customers (NDCs), cost per acquisition (CPA), and user lifetime value (LTV).
Proficiency in digital marketing techniques and tools such as Google Analytics, FullStory, and Tableau.
Excellent written and verbal communication skills.
Ability to manage multiple projects and campaigns simultaneously.
Understanding of the iGaming industry and its unique challenges.

About iTalent PLUS

As iGaming recruitment specialists, at iTalent PLUS, we take pride in our role as matchmakers between exceptional talent and forward-thinking employers. From tackling personal decisions to reaching important milestones, our job is to guide you on the path of success. We are fueled by our commitment to excellence and go the extra mile to make sure our clients are fully satisfied with our work.

As a team of professional Recruitment Consultants, we create partnerships with a purpose, and always strive for significant outcomes. Contact us today for an initial consultation, and find out more about how we can tailor our services to your needs.