Our client is looking for a driven and digitally savvy Digital Marketing & E-commerce Manager to join their growing Malta-based team. This role offers an exciting opportunity to lead digital strategy, performance marketing, and e-commerce growth across multiple brands in a collaborative, international setting.

You’ll be joining a small but dynamic team based in a beautifully designed office at The Quad in Mriehel, complete with modern amenities—and an office dog named Buddy. With a blend of Dutch roots and multicultural energy, the team thrives on creativity, collaboration, and results.

🎯 Your Key Objectives

• Project Management: Lead the planning, coordination, and successful execution of 360° marketing and e-commerce projects, delivering on time, on budget, and to a high standard.
• Product Launch Execution: Manage end-to-end rollouts for new DTC products—from digital campaigns to landing pages and integrations with platforms like Amazon and Shopify.
• Digital Strategy & Channel Growth: Design and implement integrated marketing strategies across paid media, SEO, email, content, and influencer channels to drive traffic and revenue.
• Performance & Analytics: Own KPIs, track user behavior and channel performance, and leverage insights from GA4, Hotjar, and other tools to optimize results.
• Cross-Functional Collaboration: Work closely with content, creative, product, sales, and external agencies to ensure consistent messaging and aligned objectives across all marketing efforts.

📌 Core Responsibilities

• E-commerce Management: Oversee the launch, growth, and daily performance of e-commerce projects. Optimize UX, funnel performance, AOV, and LTV.
• Campaign Management: Plan, launch, and optimise integrated campaigns across:

1. Google Ads, YouTube, Bing
2. Email automation & segmentation
3. Paid social (Meta, TikTok, LinkedIn)
4. Retargeting, affiliate, and influencer networks
5. Monitor KPIs and ensure clear ROI reporting and data-driven improvements.

• Market & Trend Analysis: Conduct ongoing research to stay ahead of market and consumer trends. Translate insights into actionable campaign strategies.
• Tooling & Tech Stack Management: Use tools like GA4, Looker Studio, CRM platforms, and marketing automation tools to manage data, track performance, and report effectively.
• Customer Journey & Loyalty: Create and refine digital journeys that increase conversions, repeat purchases, and customer loyalty.
• Asset Coordination & QA: Align marketing assets with campaign goals, manage creative briefings, and ensure performance-focused quality control through testing and feedback loops.

🧠 What You Bring

• 2–3 years of hands-on experience in digital marketing and/or e-commerce.
• Proven skills in performance marketing, funnel optimisation, and campaign delivery.
• Familiarity with GA4, Meta Ads, Google Ads, Shopify, and content management systems.
• Experience with A/B testing, CRM, marketing automation, and ROI/MROI tracking.
• Strong project management and communication skills.
• A data-driven mindset paired with creativity and initiative.
• Understanding of GDPR, cookies, and digital compliance standards.
• Nice to have: Experience in FMCG or marketing agencies, managing multiple projects simultaneously.

🌍 Who You Are

✅ A digital native with a passion for e-commerce and performance marketing.
✅ Comfortable switching between strategy and hands-on execution.
✅ Adaptable and ready to thrive in a fast-paced, international environment.
✅ Collaborative and results-oriented with a good sense of humour and team spirit.

🎁 What’s On Offer

• Be part of a global team with direct influence on growth and innovation
• Competitive salary, performance bonuses, and attractive benefits package
• Health and dental insurance
• Physical health & wellness budget
• Your choice of tech
• A collaborative, fun work culture with team events and social activities
• Opportunities for fast-track professional development