Our client, a Corporate Service Provider is seeking a highly motivated and creative Digital Marketing Executive to join their Brand & Marketing team. This is an excellent opportunity for a digitally savvy professional who is passionate about strengthening brand presence and engagement through innovative online strategies. The successful candidate will contribute to the company’s marketing objectives by planning, executing, and optimising digital marketing campaigns across multiple platforms.

Key Responsibilities

Digital Campaign Management & PPC Campaigns

• Develop and manage digital marketing campaigns to promote the company’s services, events, and initiatives.
• Create, monitor, and optimise paid campaigns across Google Ads and social media platforms such as LinkedIn, Facebook, and Instagram.
• Collaborate with internal teams to produce engaging content, including graphics, videos, and copy for social media, newsletters, and articles.
• Implement and oversee the social media strategy to enhance brand awareness and audience engagement.
• Schedule and publish consistent, high-quality content across LinkedIn, Facebook, Instagram, and Twitter.
• Conduct keyword research and implement SEO strategies to drive organic website traffic.
• Use tools such as Google Analytics to track, analyse, and report on campaign performance, providing insights for continuous improvement.
• Maintain and update the company website through a content management system (CMS).
• Develop and execute targeted email marketing campaigns, including list segmentation for personalised communication.
• Ensure all digital marketing initiatives align with the company’s branding and tone of voice.
• Collaborate closely with the Brand & Marketing Manager to support broader marketing objectives and campaigns.

Education

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.

Experience

• 2–3 years of proven experience in digital marketing, preferably within a professional services or B2B environment.
• Proficiency with digital marketing tools, including Google Ads, Google Analytics, social media management tools, and email marketing platforms.
• Strong understanding of SEO best practices and experience with CMS platforms.
• Creative skills with experience using content creation and graphic design tools such as Canva or Adobe Creative Suite.
• Excellent written and verbal communication skills in English, with a keen eye for detail.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Proactive, collaborative, and results-driven approach to work.